Paid advertisement — BKLYN MACS
This is a paid advertisement for BKLYN MACS, written from information BKLYN MACS publishes about itself. It is not independent journalism by Taste The Dram.
Paid advertisement — BKLYN MACS
More than a macaron.A Brooklyn story.
French technique. Brooklyn spirit.
Discover the craftsmanship, creativity, and personal touches behind BKLYN MACS.
Visit bklynmacs.com (advertiser’s website, opens in a new tab)The brand story
Born in Brooklyn, made by hand
BKLYN MACS is a Brooklyn-born macaron brand from co-founders Gene and Rebecca. They pair precise French pastry technique with the curiosity and energy of the borough that shaped them, and they make every macaron by hand, in small batches.
A great macaron, as they see it, is a small act of precision: a delicate, crisp shell, a soft and tender center, and a filling that tastes exactly like it should. Then they let Brooklyn in. The fillings are developed in-house, each treated as its own recipe, with flavors that run from the familiar to Tiramisu, Sparkling Yuzu and Candied Pecan Miso.
You will find the co-founders in the production kitchen, piping, baking, tasting and testing new ideas, and their shop on East 9th Street in the East Village, where the macarons share the counter with macaron ice cream and cheesecake sandwiches, matcha and coffee.
How a BKLYN MAC is made
Fold
Almond flour and meringue, folded by hand until the batter flows just right. Fold too little and the shells crack; fold too much and they spread.
Pipe & rest
Each shell is piped to size, then left to rest so it bakes with a smooth, even top.
Bake
A careful bake for a crisp shell and the soft, tender center that makes a macaron.
Cool, fill & finish
Shells cool on the rack, then get fillings developed in-house and the toppings or edible prints that finish each one.
The craft
From the folding bowl to the gift tin
Inside the BKLYN MACS production kitchen, and some of the custom finishes that leave it. Select a photo to see it full screen.
Explore the collection
Four ways to enjoy BKLYN MACS
Choose a category to see more.
Macaron assortments
Brooklyn-made macaron boxes
Boxes named for Brooklyn neighborhoods, from DUMBO to Flatbush, or build your own: 12 macarons in 6 flavors, or 20 in 10, two of each. Flavors rotate seasonally, and there is a vegan box and a monthly subscription too.
Build your own box (advertiser’s website, opens in a new tab)Interactive
Find your perfect macaron experience
Three quick questions. Nothing you choose is stored or sent anywhere.
What is the occasion?
Discover more about the brand
Answers from BKLYN MACS’s own information. Search, or select a question.
What makes BKLYN MACS distinctive?
BKLYN MACS pairs precise French pastry technique with a Brooklyn point of view. Every macaron is made by hand in small batches, the fillings are developed in-house, and the flavors range from the familiar to the unexpected, such as Tiramisu, Sparkling Yuzu and Candied Pecan Miso.
What gifting options are available?
Boxes of 12 or 20 macarons (including build-your-own and vegan boxes), gift tins, a monthly subscription, custom-printed gift boxes, and corporate gifts in clear favor boxes of 1–4 macarons or in bulk. BKLYN MACS ships anywhere in the U.S. and delivers locally in NYC.
Corporate gifting (advertiser’s website, opens in a new tab)
Can products be customized?
Yes. Your logo, photo or message can be printed on the macarons: order a 12- or 20-piece printed gift box online, or send an inquiry for events and larger quantities. The printed shell is a light shade so the detail reads, and the bottom shell can be any color. Exact color matches aren’t guaranteed.
Custom-printed macarons (advertiser’s website, opens in a new tab)
How much notice is needed?
Custom gift boxes need 5–7 days of preparation before shipping. For corporate and event orders, plan for about two weeks; rush orders may be possible, depending on availability.
Is there a minimum order for corporate gifts?
No. BKLYN MACS handles orders of any size, with volume discounts based on quantity and scope.
Are there vegan options?
Yes: a Vegan Macaron Box of 12 or 20 from a rotating vegan assortment. It contains almonds; for ingredients or other allergy questions, contact BKLYN MACS before ordering.
Vegan Macaron Box (advertiser’s website, opens in a new tab)
Where is the shop?
438 East 9th Street, New York, NY 10009, in the East Village. Besides macarons, the shop serves macaron ice cream and cheesecake sandwiches, matcha and coffee.
How can I learn more or place an order?
Gift boxes can be ordered on bklynmacs.com. For custom, corporate, wedding or event orders, use the inquiry form on their site, email [email protected] or call 646-692-3000.
Contact BKLYN MACS (advertiser’s website, opens in a new tab)
Discover BKLYN MACS
Macarons, gifts, custom printing and events, made in Brooklyn.
Visit bklynmacs.com (advertiser’s website, opens in a new tab)